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Paid Search involves making your business’s website or ads more visible on relevant search engine result pages or on social media sites. Paid Search ads includes anything from text ads on Google’s or Bing’s results pages, to ads on sites like Facebook and LinkedIn, to affiliate marketing. Internet users spend most of their time on search engines, and social media sites are a close second. Having your ads being the first that a potential customer comes across is therefore crucial and gives you the opportunity to advertise to a massive audience hundreds of millions in number.
Drive Traffic
When consumers make decisions, coworkers, friends and “people like me” are trusted far more frequently than any other company or organization. Consumers are much more likely to make their next purchase based on a recommendation from a friend or customer review than from an advertisement. For the first time in history, technology has reached a point where every individual’s voice, opinion and referral can be heard. Through social media, this voice has become a powerful force influencing and changing the ways individuals, companies and communities behave.
Get Social
Search Engine Optimization (SEO) is the science of increasing traffic to a website by increasing its visibility in a search engine’s un-paid, or “natural”, search results. When search engines like Google and Bing return their top results from a search, the listings are sorted by what the search engine deems most relevant. SEO increases a page’s relevance by analyzing what people search for, the actual search terms and keywords typed into search engines, and how search engines return their results. Higher-ranked, more visible websites receive the most visits and are easily located by potential clients.
Start Ranking
Several months ago I switched over the management of my Social Media accounts to Socialated. Since our switch, I had tons of questions, but each time I was able to get in touch with Meredith in a seamless manner. She has been consistently professional and exceptionally helpful with everything to date. I cannot express enough my gratitude for the speed, diligence and professionalism of her work on our account.