Bal Harbour Plastic Surgery | Socialated

2665 S. Bayshore Drive #1103 Miami, FL 33133 | 786-378-6116

Bal Harbour Plastic Surgery

Dr. Michael Salzhauer at Bal Harbour Plastic Surgery is a board-certified Plastic Surgeon that has extensive experience in the latest cosmetic surgery techniques. Bal Harbour Plastic Surgery combines a high quality Miami cosmetic surgery experience with five-star service in a private and luxurious setting.

Bal Harbour Plastic Surgery

Follow on Twitter
Like on Facebook

1140 Kane Concourse
Bay Harbor Islands, FL 33154
Phone: 305-861-8266
Fax: 305-356-7909

Internet Marketing Services Applied to The Campaign

Internet Marketing Results

Pay-Per-Click Campaign

  • Managed a $3,000 monthly spend on Google/Bing/Yahoo to reach plastic surgery clients
  • Lowered client spend on their Google Adwords Campaign while maintaining the current traffic level
  • Increased the number of appointments coming from the website by 65%
  • Lowered CPA (cost per acquisition) for leads to ~$50
  • Delivered 200 visitors per day interested in “Miami Plastic Surgery”
  • Reduced bounce rate by 90% by setting up Google content experiments to A/B test the homepage.

Search Engine Optimization

  • Increased organic of traffic to the company website and blog by 40% over the course of the campaign
  • Eliminated duplicate maps listings for the business to restore the rankings for “Miami Plastic Surgery”
  • Increased amount of client appointments coming from organic traffic
  • Achieved first page ranking for each of the 15 keywords in the campaign
  • Established Google Authorship for the website and synced the account with the Dr’s Google + page
  • Utlized social signals to increase the relevance of the blog in search results
  • Eliminated duplicate content warnings found in Google Webmaster tools for the account which were penalizing the ranking results prior to the campaign
  • Submitted a fresh sitemap to Google, Bing and Yahoo to insure that all 500 + pages were indexed by the search engines

Website Maintenance

  • Creation of procedure specific landing pages to acquire leads at a higher conversion rate than just the homepage
  • Wrote and published blogs weekly on the site with SEO keywords relevant to the terms of the campaign
  • Additional of new client testimonials into the website
  • Development of before/after galleries on the website
  • Incorporation of the web forms on the site into client email marketing software Infusion Soft.
  • Maintenance of the mobile site version to insure accuracy with the desktop version
  • Development of a lead generation sidebar for “mommy makeover”
  • Application of alt text to images on the homepage to assist with SEO rankings
  • Incorporation of video into the homepage
  • Deployment of content experiments to determine which version of the homepage has the best traffic results (resulted in removing a “welcome” screen)
  • Deployment of “pop up” on blog to capture email subscribers

Twitter Marketing

  • Manage and maintain four company related Twitter accounts
  • Utilized Twitter to generate a large following of potential clients and increase engagement
  • Post content daily that appeals to the market segment that follow the company’s Twitter
  • Daily comments and conversations with past and potential clients
  • Increased traffic to the business website, blog, and created landing pages
  • Acquired 40,345 followers across four Twitter accounts
  • Drove 100+ visitors to the website each month

Facebook Marketing

  • Manage and maintain two company related Facebook accounts
  • Utilized Facebook to generate a large following of potential clients and increase engagement
  • Post image based content daily that appeals to the market segment that follow the company’s Facebook
  • Daily comments and conversations with past and potential clients
  • Send out email invites to connect on Facebook
  • Acquired 1,950 Facebook fans for Bal Harbour Plastic Surgery’s primary Facebook page

LinkedIn Marketing

  • Generate connections with potential clients and other doctors
  • Added 500+ connections for the the Dr’s profile
  • Post informative content that appeals to the medical crowd
  • Joined 30+ groups related to the industry
  • Establish Dr. Michael Salzhauer as an influencer in relevant LinkedIn groups
  • Established a LinkedIn advertising campaign to generate clicks/links back to the website landing pages

Pinterest Marketing

  • Create relevant boards with optimized and engaging names to help with SEO and with engagement
  • Repin highly sharable content from within the Pinterest community
  • Pin custom content from the business blog and website
  • Maintain a consistent presence in the Pinterest community
  • Added 880 pins and 12 boards
  • Verified the business account with the website

YouTube Marketing

  • Optimize video titles and descriptions to gain ranking within YouTube
  • Upload new videos with appropriate tags, titles, and descriptions
  • Promote major video releases from the doctor
  • Commented on surgery related videos in an effort to maximize exposure and expertise of the Dr.
  • Solicited blogs and other channels to feature the parody vidoes of Dr. Salzhauer

Blog Management

  • Content creation of four relevant lifestyle blog posts a month
  • SEO On Site optimization of all blog posts
  • Set title, header and meta tags for each post
  • Utilized alt text for any images
  • Creation of featured images for each blog
  • Submission of blog posts to sitemap and search engine indexes
  • Increased organic traffic to the blog by 30%

Email Marketing

  • Graphic Design of four email promotional campaigns each month
  • Coding promotional graphic into an email compatible format
  • Disseminating the promotion through all available outlets
  • Distribution of email marketing messaging to 20k email addresses on file
  • Measurement of open rate, click through rate and customer behaviors taken
  • Increased click through rate by 50%
  • Increased open rate by 30%
  • Managed email sequencing campaigns to “drip” content consistently out to new potential patients
  • Managed link tracking in each email
  • Created 75+ email messages across 14 different email sequences
  • Improved overall performance of email marketing campaigns by an estimated 45%

Graphic Design

  • Design of printed graphics for office use
  • Design of a review solicitation flyer used for incoming patients
  • Design of all holiday/birthday card print materials
  • Design of lobby signage and elevator signage
  • Recreation of the BHPS logo
  • Design and content creation of printed materials for clients
  • Working with local printer to deliver prepared graphics

Music & Video Production

  • Writing custom lyrics for promotional parody songs
  • Creation and production of beats and instrumentation
  • In person recording sessions
  • Vocal coaching and audio editing (autotune)
  • Production of videos to accompany written songs
  • Distribution of videos to press release outlets
  • Management of comments made on videos
  • Informational interview shot, edited and scripted
  • Over 100k views generated from video content created