Continue reading »]]> Social media is becoming the forefront of most businesses marketing efforts. Businesses are taking more time than ever to set a clear view of objectives when using a particular channel to estimate the impact social marketing activities are creating for their business. But associating “likes” to the actual sales could be a tricky challenge. Drawing sales from coupons or any special offer on social media is not hard to quantify. The hardest task is to determine exactly how much value the “likes”, shares and retweets are engaged in social media and how much are really achieved. The organic, free nature of social media makes tracking engagement indicators through to sales near impossible.

For this reason, it’s important to set key performance measurements for each brand in order to achieve the campaign objectives. It’s not about focusing on how many fans, friends and followers your business has. Yes, they are important but what really matters and what drives companies sales are the social conversion rates. This process, also known as a sales cycle, tends to be long and starts by attracting a consumer to your brand, provide an engagement medium to capture his attention and eventually lead your consumer to sale culmination. There are many different ways you can do this but the main key is the use of an integrated marketing strategy.

1. Really connect with your relevant target audience: identify them well. Who are they? What are their interests? Why do they like your brand and what do they expect to get from it?

2. Increase social engagement:  Make contests and promotions. Make sure the messages are valuable, useful and interesting. Including images and videos generally lead to higher number of impressions

3. Eventually boost up sales: With an organized, goal-oriented marketing campaign, sales will increase with time.  Besides promotions driving sales, most businesses overlook the number of times a consumer will be reminded about your business every day.  This is where it is hard to measure the created sales, but the importance of having thousands of impressions per month cannot be understated.

Social media is always changing and evolving.  Understanding and realistically measuring the return-on-investment will benefit your business and keep your customers engaged with your brand.

Continue reading »]]> Gamification is all about providing engagement to the user by using a core piece of content, experience or program to integrate customers and provide engagement to the brand. For example, a record label would engage the customer by earning credits to unlock exclusive material, only offered through the label’s website. The label’s goal with this form of engagement would include music sharing, more downloads, etc. What drives the fan to participate would be access to the exclusive content, insider access, etc.

Defining the goals of the gamification strategy are paramount to the success of the overall approach. Around 50% of companies that manage innovation and research will most likely use the gamification method by 2015. Gamified websites allows a company to have available data on potential enhancements not only in consumer engagement but on ROI, data quality, timeliness and even learning patterns on consumers that will help your business grow more effectively.

1. Decide on the Right Opacity:

• You can either make it feel like a real video game or simply start off simple on social media sites as Facebook or Foursquare with achievement “badges”

2. Break up Information Into Smaller Pieces:

• Try using the cascading information theory. Release a minimum amount of information that is appropriate to any level of understanding during a game narrative.

3. Do Something With Likes and Followers:

• Don’t get stuck with “badges” and “rewards” once this level of satisfaction is accomplished persuade them into making a purchase

4. Match Incentives With Engagement

• Remember the more they engage the bigger the rewards. Be creative

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Continue reading »]]> Having trouble keeping up with the broadening scope of today’s social media market? Here at Socialated, our experts do the work for you. We understand that running a business is no small task, and managing a social media campaign that engages and showcases your brand to consumers in this new age of marketing can be overwhelming. We specialize in generating a strong online presence for your brand. Let us develop your social media campaign and watch your business grow and sales increase!

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When building a mobile site, it is important to keep it “thumb friendly”. This means have large buttons that can be easily pressed. In addition, keep the website streamlined. It is difficult to navigate a website that is wide and has to be scrolled through endlessly to find the link the user needs.