Search Engine Optimization
Search Engine Optimization (SEO) is the science of increasing traffic to a website by increasing its visibility in a search engine’s un-paid, or “natural”, search results. When search engines like Google and Bing return their top results from a search, the listings are sorted by what the search engine deems most relevant. SEO increases a page’s relevance by analyzing what people search for, the actual search terms and keywords typed into search engines, and how search engines return their results. Higher-ranked, more visible websites receive the most visits and are easily located by potential clients.
There are no SEO secrets — just ranking and placement methodologies to follow in order for your brand to out-rank the competition in desired search keywords.
Miami SEO Experts Share Tactics and Strategy
There is a lot of confusion among business owners and Internet users as to what SEO actually involves. SEO can be broken down into increasing relevancy and authority. Your business’s relevancy is the measure of how much what it sells or offers relates to any given search term, and your authority is the measure of your online presence. Relevancy is mostly developed through Onsite SEO services (those done on the website), and authority it built by Offsite SEO services (those done outside the website).
Onsite SEO includes selecting and writing the most relevant website content for Google and other search engines to assess the relevancy of a website to a potential customer’s search. This is primarily technical in nature and requires editing web coding. Optimizing key word usage and making the website easier for Google and other search engines to find, scan, and remember is the goal of onsite SEO. Offsite SEO includes backlinking (placing links to your website) to blogs and related websites in order to build a strong online presence. Offsite is more open-ended and is where persistence and dedication become crucial. There is no defined structure, textbook plays, or handbook to offsite SEO beyond knowing what search engines generally like and dislike. Beyond that, it is up to experienced search engine optimizers like those at Socialated to increase your business’s online authority to match its high relevancy.
If you are able to optimize properly, you will have a web site capable of receiving high rankings in the organic sections of search engine results pages.
White Hat SEO
Socialated’s search engine team is highly experienced and knowledgeable in both onsite and offsite SEO. Everything we do is “White Hat” Google- approved. White Hat SEO complies with all search engine policies and gives the highest returns in the long term. “Black Hat” SEO is techniques that are considered unethical, deceitful, and counterproductive in the long term; severe Black Hat SEO can result in permanent lower ranking of your website by search engines. White Hat SEO involves using keywords and keyword analysis, backlinking, and writing quality content for readers (not search engines).
Miami SEO Company – Experience and Expertise
With the intricate blend of more than 20 variables woven into the fabric of a website it is difficult to accomplish this type of project without a formal, proven methodology and strong tools. Socialated prepares clients and their websites for a search engine marketing campaign. Our experienced staff knows how to choose the right keywords, how to analyze competition, what proper site submission is and how it is best accomplished, when to monitor your search engine ranking, instructions for performing an analysis of your site results and traffic and conversion. Our full SEO service covers all basic and advanced strategies to take and what common mistakes to avoid.